D12 & Drink Chia
Why did you choose to partner with Drink Chia?
I have long been friends with the founders of Drink Chia, so I understand and support their mission of promoting an active and healthy lifestyle. When they came to me with the idea of associating my name with their latest flavor, I had no reservations, as I have seen first-hand the positive effects it has had on me and my athletes. All-natural, and loaded with sustainable nutrition enhancers, it is the antithesis of many of the sugary, artificial, adjunct-laden products that flood the performance beverage market today. When they told me they planned to donate a portion of the proceeds of each sale of ‘B Meyer Lemon’ to the D12 Foundation, a cause that I am truly passionate about, that really sealed the deal.
Why do they call it a superfood beverage?
The superfood component comes in the form of the whole organic chia seeds that are infused into the drink. Chia seeds are loaded with plant-based Omega-3 fatty acids, which studies have shown to be beneficial to a number of body systems and processes. Dating back thousands of years, the Aztecs and the Mayans revered chia for its ability to enhance strength, energy, and endurance in extreme conditions. Later, native American Indians would eat chia seeds mixed with water on 100+ mile messaging runs between the Colorado River and the Pacific Ocean. They even called chia the “running food!”
What are the health and performance benefits of Drink Chia?
Drink Chia is excellent for enhancing hydration and endurance. Those little seeds have incredible absorptive properties, which provide for prolonged hydration and electrolyte retention. Further, because they are in their whole, natural state, our bodies break the seeds down slowly, promoting balanced blood sugar levels that are essential to prolonged endurance. Finally, the Omega-3 essential fatty acids contained in the seeds work to promote hearth health and improve mental focus.
When should athletes drink a Drink Chia?
One of the beauties of Drink Chia is its versatility in terms of how it can be worked into an athlete’s nutritional program. We use it with our athletes before, during, and after training sessions to promote sustained hydration, endurance, and recovery. At just 40 calories and 4 grams of sugar per serving, it is something that can be used in conjunction with an athlete’s existing dietary supplementation program without being disruptive.
How and why did you come up with “B Meyer” Lemon?
We really kind of stumbled upon the name as a matter of coincidence. As the Drink Chia team was developing the flavor profile for the latest addition to their product lineup, they settled on a really tasty blend of Meyer lemon and blueberry. Once the determination was made that we would be partnering on the drink, it was only natural that we incorporate my performance training facility, B Meyer Training, into the name. I guess having a last name that is a lemon varietal came in handy for once!